Salesforce Marketing Cloud for email and multi-step journeys, audience segments and campaign reporting, using your CRM and SAP customer data.
Marketing Cloud
email, journeys and segments
Personal
messages based on what customers buy
Connected
data from Sales Cloud and SAP
Consent
preferences respected in every send
Send fewer, better messages, and know which ones led to sales.
What we set up in Marketing Cloud
Choose an area to see the problem we solve and what we deliver.
Email and journeys
The problem
- One-off email blasts
- No follow-up when people engage
- Templates rebuilt for every campaign
What we deliver
- Branded, reusable email templates
- Multi-step journeys: welcome, nurture, renewal
- Triggers from website and CRM activity
- Testing before every send
- Marketing Cloud
- Journey Builder
- Email Studio
The result: customers get timely messages without extra work for your team.
Audience segments
The problem
- Lists built by hand each time
- Customer data spread across systems
- The same message to everyone
What we deliver
- Segments from CRM, website and purchase data
- Purchase history from SAP
- Rules that keep segments up to date
- Suppression of the wrong audiences
- Marketing Cloud
- Sales Cloud
- SAP S/4HANA
The result: each message reaches the people it is meant for.
Lead handover to sales
The problem
- Marketing leads ignored by sales
- No view of campaign history
- No agreement on a good lead
What we deliver
- Lead scoring agreed with sales
- Engaged leads passed to Sales Cloud
- Campaign history on every lead
- Alerts to the right rep
- Marketing Cloud
- Sales Cloud
The result: sales follows up on the leads that are ready.
Consent and preferences
The problem
- Unclear who agreed to what
- Unsubscribes not honoured everywhere
- Risk under data protection rules
What we deliver
- Preference centre for subscribers
- Consent recorded with each contact
- Unsubscribes applied across channels
- Regular checks of your sending lists
- Preference centre
- Consent management
The result: people only get the messages they asked for.
Campaign reporting
The problem
- Opens and clicks, but no link to revenue
- Reports built by hand
- No view across campaigns
What we deliver
- Campaign dashboards
- Engagement by segment and journey
- Campaign influence on Sales Cloud deals
- Monthly reporting pack
- Reports and dashboards
- Campaigns
The result: you know which campaigns lead to sales.
How we deliver Marketing Cloud
Discover
We review your audiences, campaigns, data sources and consent rules.
You get: a clear marketing data picture
Design
We design data, segments, templates and the first journeys.
You get: a signed-off design and campaign plan
Build
We set up Marketing Cloud, connect your data and build templates.
You get: a working setup with your data
Launch
We run the first journeys with your team and check the results.
You get: live campaigns your team can run
Improve
We test, measure and add new journeys over time.
You get: better results campaign by campaign
Related Sales Cloud · Experience Cloud (Portals) · Data & Analytics
Plan your Marketing Cloud project
Tell us who you want to reach and how you reach them today.
Frequently asked questions
What do you set up in Marketing Cloud?
Email and journey design, audience segments, preference and consent management, and campaign reporting.
Can marketing use data from SAP and Sales Cloud?
Yes. We bring customer, purchase and account data into your segments, so campaigns follow what customers actually buy.
Do you hand leads to sales?
Yes. We connect Marketing Cloud and Sales Cloud so engaged contacts reach sales with their campaign history.
How do you handle consent?
We set up subscription and consent preferences so people only get the messages they agreed to receive.